Knowledge Tree
urge to buy impulsively
Also known as: UI
Facts (20)
Sources
Modeling the significance of advertising values on online impulse ... nature.com Oct 21, 2023 16 facts
claimWhen an advertisement is perceived as informative, credible, creative, entertaining, and socially engaging, it leads to impulsive buying behavior by increasing an individual's urge to buy impulsively.
claimEntertainment in online advertising has a significant positive indirect effect on the urge to buy impulsively and subsequently influences online impulse buying behavior.
claimChinese consumers form an urge to buy while browsing the internet and subsequently make purchases without prior planning, according to the study 'Modeling the significance of advertising values on online impulse'.
claimFuture studies on the mechanisms underlying the urge to buy impulsively and online impulse buying behavior should explore interaction factors such as marketing promotions, consumer involvement, product category, and individual differences.
claimThe study used a cross-sectional design, which limits the ability to establish causal relationships between online advertising factors, the urge to buy impulsively, and online impulse buying behavior because it captures data at a single point in time.
claimInteraction in online advertising does not have a significant indirect effect on the urge to buy impulsively or on online impulse buying behavior.
claimThe study 'Modeling the significance of advertising values on online impulse' contradicts findings by Gehl (2007), Yuan et al. (2022), and Annoni et al. (2021) regarding the role of customer anxiety in online shopping, concluding that anxiety does not moderate the link between the urge to buy impulsively and online impulse buying behavior.
claimInformativeness, credibility, creativity, entertainment, and integration have significant indirect effects on the urge to buy impulsively, validating the role of cognitive processing and psychological factors in impulsive buying behavior.
claimThe urge to buy impulsively (UI) occurs prior to the actual impulse purchase, indicating a strong and positive correlation between the urge and the behavior, according to the study 'Modeling the significance of advertising values on online impulse'.
claimThe presence of an advertising interaction capability does not help consumers buy impulsively through the urge to buy impulsively.
claimThe urge to buy impulsively (UI) has a significant and positive relationship with online impulse buying behavior (OIB), as confirmed by the study 'Modeling the significance of advertising values on online impulse'.
claimCustomer anxiety does not significantly moderate the relationship between the urge to buy impulsively and online impulse buying behavior, according to the study 'Modeling the significance of advertising values on online impulse'.
claimCustomer anxiety does not show a moderate correlation with the urge to buy impulsively and online impulse buying behavior in China.
referenceKazempour and Lotfizadeh (2017) examined the impact of situational factors, including store and personal factors, on the urge to buy impulsively and actual impulse buying behavior in the European Journal of Business and Innovation Research.
claimCredibility has a positive influence on the urge to buy impulsively in the online context, and businesses can enhance this by showcasing positive testimonials, providing transparent information, and leveraging endorsements from reputable influencers or organizations.
claimThe study 'Modeling the significance of advertising values on online impulse' confirmed that the urge to buy impulsively (UI) mediates the relationship between informativeness (IF), credibility (CD), creativity (CT), entertainment (ET), and online impulse buying behavior (OIB).
Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Aug 9, 2025 4 facts
referenceParboteeah, Valacich, and Wells (2009) analyzed how specific website characteristics influence a consumer's urge to buy impulsively, published in Information Systems Research.
referenceD.V. Parboteeah, Joseph S. Valacich, and John D. Wells authored 'The Influence of Website Characteristics on a Consumer’s Urge to Buy Impulsively,' published in Information Systems Research in March 2009, volume 20, issue 1, pages 60–78.
claimVeena, Valacich, and Wells (2009) identified that specific website characteristics influence a consumer's urge to buy impulsively.
referenceVeena P.D., Joseph S. Valacich, and Jeffrey D. Wells found in a 2009 Information Systems Research study that specific website characteristics influence a consumer's urge to buy impulsively.