The urge to buy impulsively (UI) has a significant and positive relationship with online impulse buying behavior (OIB), as confirmed by the study 'Modeling the significance of advertising values on online impulse'.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (2)

• Online impulse buying behavior concept
• urge to buy impulsively concept