The study 'Modeling the significance of advertising values on online impulse' confirmed that the urge to buy impulsively (UI) mediates the relationship between informativeness (IF), credibility (CD), creativity (CT), entertainment (ET), and online impulse buying behavior (OIB).

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (4)

• informativeness concept
• Online impulse buying behavior concept
• entertainment concept
• urge to buy impulsively concept