When an advertisement is perceived as informative, credible, creative, entertaining, and socially engaging, it leads to impulsive buying behavior by increasing an individual's urge to buy impulsively.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (4)

• informativeness concept
• impulsive buying behavior concept
• entertainment concept
• urge to buy impulsively concept