The study 'Modeling the significance of advertising values on online impulse' contradicts findings by Gehl (2007), Yuan et al. (2022), and Annoni et al. (2021) regarding the role of customer anxiety in online shopping, concluding that anxiety does not moderate the link between the urge to buy impulsively and online impulse buying behavior.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (4)

• customer anxiety concept
• Online impulse buying behavior concept
• online shopping concept
• urge to buy impulsively concept