Entertainment in online advertising has a significant positive indirect effect on the urge to buy impulsively and subsequently influences online impulse buying behavior.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (3)

• Online impulse buying behavior concept
• entertainment concept
• urge to buy impulsively concept