The urge to buy impulsively (UI) occurs prior to the actual impulse purchase, indicating a strong and positive correlation between the urge and the behavior, according to the study 'Modeling the significance of advertising values on online impulse'.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (1)

• urge to buy impulsively concept