Credibility has a positive influence on the urge to buy impulsively in the online context, and businesses can enhance this by showcasing positive testimonials, providing transparent information, and leveraging endorsements from reputable influencers or organizations.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (1)

• urge to buy impulsively concept