Customer anxiety does not significantly moderate the relationship between the urge to buy impulsively and online impulse buying behavior, according to the study 'Modeling the significance of advertising values on online impulse'.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (3)

• customer anxiety concept
• Online impulse buying behavior concept
• urge to buy impulsively concept