Future studies on the mechanisms underlying the urge to buy impulsively and online impulse buying behavior should explore interaction factors such as marketing promotions, consumer involvement, product category, and individual differences.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (2)

• Online impulse buying behavior concept
• urge to buy impulsively concept