Chinese consumers form an urge to buy while browsing the internet and subsequently make purchases without prior planning, according to the study 'Modeling the significance of advertising values on online impulse'.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (1)

• urge to buy impulsively concept