Informativeness, credibility, creativity, entertainment, and integration have significant indirect effects on the urge to buy impulsively, validating the role of cognitive processing and psychological factors in impulsive buying behavior.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (4)

• informativeness concept
• impulsive buying behavior concept
• entertainment concept
• urge to buy impulsively concept