Knowledge Tree
purchase intention
Also known as: purchase intention, purchase intent, purchase intentions
Facts (15)
Sources
The psychological mechanisms through which digital content ... frontiersin.org Nov 12, 2025 6 facts
referenceLiu, X. and Zheng, X. (2024) examined the persuasive power of social media influencers regarding brand credibility and purchase intention in the article 'The persuasive power of social media influencers in brand credibility and purchase intention' published in Humanities and Social Sciences Communications.
referenceEmini A. published 'Social media marketing and purchase intention: evidence from Kosovo' in Ekon. Misao Praksa in 2021 (doi: 10.17818/EMIP/2021/2.8).
referenceEarlier investigations into digital content marketing, such as those by Rosário and Loureiro (2021) and Choudhry et al. (2022), predominantly emphasized behavioral and cognitive aspects like social interaction, purchase intention, and source credibility.
claimGubalane and Ha (2023) found that social media influencers’ credibility affects product evaluation, product attitude, and purchase intention, with product-influencer fit acting as a mediating factor.
referenceCheng, Shao, and Zhang (2022) found that product presentation videos influence consumers' purchase intention through the mechanisms of perceived diagnosticity, mental imagery, and product rating.
referenceKim and Lee (2020) find that online customization affects consumers' happiness and purchase intention, with autonomy, competence, and pride of authorship serving as mediating roles.
Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org 3 facts
claimVariables such as waiting times, payment options, and willingness to pay often fail to capture actual purchase intent, with exceptions found in studies using real-time data from third-party platforms, according to Karmarkar et al. (2021) and Plassmann et al. (2012).
claimIntegrating eye-tracking with electroencephalography (EEG) allows researchers to link visual attention to brain activity, helping identify which elements of a product or advertisement influence purchase intent.
referenceZhu, L., Li, H., Wang, F. K., He, W., and Tian, Z. (2020) authored the paper 'How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework,' published in the Aslib Journal of Information Management, volume 72, pages 463–488.
Thinking vs Feeling: The Psychology of Advertising | USC MAPP ... appliedpsychologydegree.usc.edu Nov 17, 2023 2 facts
claimEstablishing a strong, recognizable brand influences consumer perception, consumer behavior, and purchase intent, according to the Open Journal of Social Sciences.
claimEstablishing a strong, recognizable brand through color can influence consumer perception, consumer behavior, and purchase intent.
Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com 2 facts
measurementEmotional advertisements increase purchase intent by 31% compared to neutral advertisements because emotional responses bypass logical processing, according to research by Binet and Field (2009).
measurement'Green fatigue' causes 40% of consumers to doubt environmental claims, which reduces purchase intent by 15%, according to Ottman (2011).
Neural mechanisms of credit card spending | Scientific Reports nature.com Feb 18, 2021 1 fact
referenceThe working paper 'Committing to Plastic: The Effect of Credit Cards on Purchase Intention' by Dunfield, D. and Prelec, D. (2013) investigates the effect of credit cards on purchase intention.
Can behavioral economics inform the ad research process? | Articles quirks.com Jan 1, 2014 1 fact
procedureThe 'Flow of Emotion' diagnostic tool uses picture sorting based on feelings viewers remember experiencing to assess motivation or purchase intent in advertisements.