Cheng, Shao, and Zhang (2022) found that product presentation videos influence consumers' purchase intention through the mechanisms of perceived diagnosticity, mental imagery, and product rating.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• purchase intention concept