Earlier investigations into digital content marketing, such as those by Rosário and Loureiro (2021) and Choudhry et al. (2022), predominantly emphasized behavioral and cognitive aspects like social interaction, purchase intention, and source credibility.

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• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

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• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• digital content marketing concept
• purchase intention concept