The 'Flow of Emotion' diagnostic tool uses picture sorting based on feelings viewers remember experiencing to assess motivation or purchase intent in advertisements.

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

Sources

• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

Referenced by nodes (2)

• purchase intention concept
• advertisements concept