Zhu, L., Li, H., Wang, F. K., He, W., and Tian, Z. (2020) authored the paper 'How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework,' published in the Aslib Journal of Information Management, volume 72, pages 463–488.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• purchase intention concept
• online consumer reviews concept
• Stimulus-Organism-Response (S-O-R) framework concept