Establishing a strong, recognizable brand influences consumer perception, consumer behavior, and purchase intent, according to the Open Journal of Social Sciences.

Authors

• Person: Not available Organization: USC Applied Psychology
  Thinking vs Feeling: The Psychology of Advertising | USC MAPP ...

Sources

• Thinking vs Feeling: The Psychology of Advertising | USC MAPP ... appliedpsychologydegree.usc.edu USC Applied Psychology via serper

Referenced by nodes (3)

• purchase intention concept
• consumer behavior concept
• brand recognition concept