Kim and Lee (2020) find that online customization affects consumers' happiness and purchase intention, with autonomy, competence, and pride of authorship serving as mediating roles.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• purchase intention concept
• competence concept