Integrating eye-tracking with electroencephalography (EEG) allows researchers to link visual attention to brain activity, helping identify which elements of a product or advertisement influence purchase intent.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (4)

• Electroencephalography concept
• visual attention concept
• Eye-tracking concept
• purchase intention concept