Variables such as waiting times, payment options, and willingness to pay often fail to capture actual purchase intent, with exceptions found in studies using real-time data from third-party platforms, according to Karmarkar et al. (2021) and Plassmann et al. (2012).

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• purchase intention concept