'Green fatigue' causes 40% of consumers to doubt environmental claims, which reduces purchase intent by 15%, according to Ottman (2011).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• purchase intention concept