Liu, X. and Zheng, X. (2024) examined the persuasive power of social media influencers regarding brand credibility and purchase intention in the article 'The persuasive power of social media influencers in brand credibility and purchase intention' published in Humanities and Social Sciences Communications.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• digital influencers concept
• purchase intention concept