Gubalane and Ha (2023) found that social media influencers’ credibility affects product evaluation, product attitude, and purchase intention, with product-influencer fit acting as a mediating factor.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• digital influencers concept
• purchase intention concept
• credibility concept