Emotional advertisements increase purchase intent by 31% compared to neutral advertisements because emotional responses bypass logical processing, according to research by Binet and Field (2009).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• purchase intention concept