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Stimulus-Organism-Response (S-O-R) framework
Also known as: S-O-R model, SOR model, stimulus-organism-response framework, Stimulus-Organism-Response model, S-O-R, Stimulus-Organism-Response framework, S-O-R framework, SOR, SOR framework
Facts (13)
Sources
Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Aug 9, 2025 6 facts
referenceThe Stimulus Organism Response (SOR) model is used by Hashmi, Attiq, and Rasheed (2019) to analyze factors affecting online impulsive buying behavior.
referenceThe paper 'Factors Affecting Online Impulsive Buying Behavior: A Stimulus Organism Response Model Approach' by Hashmi, Attiq, and Rasheed utilizes the Stimulus-Organism-Response (SOR) model to analyze factors influencing impulsive buying in online environments, published in Market Forces in 2019.
referenceThe Stimulus-Organism-Response (S-O-R) framework, Dual-Process Theory, and the Theory of Planned Behavior are theoretical models that explain the interaction between environmental stimuli and internal psychological processes in impulsive buying.
referenceThe Stimulus-Organism-Response (S-O-R) model, grounded in environmental psychology, posits that external stimuli (S) such as website visuals and interactions impact a consumer's internal state (O) of emotions and thoughts, which subsequently leads to a behavioral response (R) of making an impulsive purchase.
claimIn e-commerce, external stimuli (S) within the Stimulus-Organism-Response model include website interfaces, product arrangements, navigation ease, and promotional cues such as limited-time discounts or offers.
referenceThe Stimulus-Organism-Response (S-O-R) framework, Dual-Process Theory, and the Theory of Planned Behavior are theoretical models that explain the interaction between environmental stimuli and internal psychological processes in the context of impulse buying.
Modeling the significance of advertising values on online impulse ... nature.com Oct 21, 2023 3 facts
referenceKarim et al. (2021) analyzed factors influencing impulse buying behavior on e-tailing sites using the Stimulus-Organism-Response (SOR) model in Contemporary Management Research.
referenceLeong TK, Meng TP, and Alex TYJ (2022) published 'Impulse buying in live stream based on the stimulus-organism-response framework' in Jurnal Pengurusan, volume 66, pages 1–14.
referenceLee C-H and Chen C-W (2021) published 'Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework' in the journal Information, volume 12, issue 6, article 241.
Managerial marketing and behavioral marketing: when myths about ... link.springer.com Feb 28, 2023 2 facts
referenceAffective computing is becoming increasingly important in marketing, with attempts being made to track the 'O' (organism) component of Stimulus-Organism-Response (SOR) models via automatic emotion recognition or psychophysiological measurement parameters.
claimThe Stimulus–Organism–Response (SOR) model, which emphasizes the 'organism' component, remains a central focus of contemporary consumer behavior research.
The psychological mechanisms through which digital content ... frontiersin.org Nov 12, 2025 1 fact
claimRana et al. (2023) applied the Stimulus-Organism-Response (S-O-R) model to assess how reviewers' ratings influence online purchase motives.
Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org 1 fact
referenceZhu, L., Li, H., Wang, F. K., He, W., and Tian, Z. (2020) authored the paper 'How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework,' published in the Aslib Journal of Information Management, volume 72, pages 463–488.