reference
The Stimulus-Organism-Response (S-O-R) framework, Dual-Process Theory, and the Theory of Planned Behavior are theoretical models that explain the interaction between environmental stimuli and internal psychological processes in impulsive buying.
Authors
Sources
- Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com via serper
Referenced by nodes (3)
- Theory of Planned Behavior concept
- Stimulus-Organism-Response (S-O-R) framework concept
- impulsive buying concept