Karim et al. (2021) analyzed factors influencing impulse buying behavior on e-tailing sites using the Stimulus-Organism-Response (SOR) model in Contemporary Management Research.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (2)

• impulse buying behavior concept
• Stimulus-Organism-Response (S-O-R) framework concept