The Stimulus–Organism–Response (SOR) model, which emphasizes the 'organism' component, remains a central focus of contemporary consumer behavior research.

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• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• Stimulus-Organism-Response (S-O-R) framework concept