Affective computing is becoming increasingly important in marketing, with attempts being made to track the 'O' (organism) component of Stimulus-Organism-Response (SOR) models via automatic emotion recognition or psychophysiological measurement parameters.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (2)

• Stimulus-Organism-Response (S-O-R) framework concept
• Affective computing concept