Rana et al. (2023) applied the Stimulus-Organism-Response (S-O-R) model to assess how reviewers' ratings influence online purchase motives.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• Stimulus-Organism-Response (S-O-R) framework concept