The Stimulus-Organism-Response (S-O-R) model, grounded in environmental psychology, posits that external stimuli (S) such as website visuals and interactions impact a consumer's internal state (O) of emotions and thoughts, which subsequently leads to a behavioral response (R) of making an impulsive purchase.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• Stimulus-Organism-Response (S-O-R) framework concept