In e-commerce, external stimuli (S) within the Stimulus-Organism-Response model include website interfaces, product arrangements, navigation ease, and promotional cues such as limited-time discounts or offers.

Authors

• Person: Not available Organization: Journal of Management and Strategy Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Strategy Research via serper

Referenced by nodes (1)

• Stimulus-Organism-Response (S-O-R) framework concept