Leong TK, Meng TP, and Alex TYJ (2022) published 'Impulse buying in live stream based on the stimulus-organism-response framework' in Jurnal Pengurusan, volume 66, pages 1–14.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (2)

• Stimulus-Organism-Response (S-O-R) framework concept
• impulse buying concept