Lee C-H and Chen C-W (2021) published 'Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework' in the journal Information, volume 12, issue 6, article 241.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (2)

• impulse buying behavior concept
• Stimulus-Organism-Response (S-O-R) framework concept