concept

purchase stage

Also known as: purchase phase

Facts (18)

Sources

Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org Frontiers 18 facts

referenceHsu and Chen (2020) utilized EEG and questionnaires to study Dual process theory across pre-purchase, purchase, and post-purchase stages.

referenceZhang et al. (2021) utilized EEG (ERP) and IRT to study the Repetition Effect, Repetition Suppression, and Celebrity Effect across pre-purchase, purchase, and post-purchase stages, with a focus on affective responses.

referenceZamith et al. (2025) utilized GSR and eye tracking (ET) to study consumer behavior across pre-purchase, purchase, and post-purchase stages, with a focus on affective responses.

referenceHakim et al. (2021) utilized EEG, machine learning (ML), and questionnaires to study ML models across pre-purchase and purchase stages.

referenceMedina et al. (2021) utilized fMRI and questionnaires to study the Attitude-behavioral gap across pre-purchase, purchase, and post-purchase stages, with a focus on affective responses.

referenceHamelin et al. (2020) utilized eye tracking (ET), facial analysis, GSR, and questionnaires to study the Elaboration Likelihood Model (ELM) and Heuristic Systematic Model (HSM) across pre-purchase, purchase, and post-purchase stages.

referenceWajid et al. (2021) utilized EEG and a moment-by-moment picture sort technique scale to study the SOR Model, Dual system Model, and Approach-avoidance Model across pre-purchase, purchase, and post-purchase stages, with a focus on affective responses.

referenceCasado-Aranda et al. (2020) applied the Theory of consumer ethnocentrism using fMRI and questionnaires to analyze consumer behavior across pre-purchase, purchase, and post-purchase stages.

claimKarmarkar et al. (2021) and Plassmann et al. (2012) assert that the purchase stage is critical because it is where consumer intentions are translated into actual behavior, providing businesses with insights into customer preferences.

referenceFondevila i Gascón et al. (2020) utilized EDA and questionnaires to study Emotion contagion theory across pre-purchase, purchase, and post-purchase stages.

referenceRúa-Hidalgo et al. (2021) utilized facial analysis (FAC), GSR, and eye tracking (ET) to study Emotional Assessment Theory across pre-purchase, purchase, and post-purchase stages.

referenceBoscolo et al. (2021) utilized eye tracking (ET) and questionnaires to study the AIDA Model across pre-purchase, purchase, and post-purchase stages.

referenceAlvino et al. (2020) utilized EEG and questionnaires to study consumer behavior across pre-purchase, purchase, and post-purchase stages.

referenceCha et al. (2020) utilized fNIRS to study the Fast-diffusion model, Sensory load theory, and Perceptual load theory across pre-purchase, purchase, and post-purchase stages, with a focus on affective responses.

referenceGómez-Carmona et al. (2021) utilized fMRI to study consumer behavior across pre-purchase, purchase, and post-purchase stages, with a focus on affective responses.

claimThe purchase stage of consumer behavior remains underexplored in neuromarketing research compared to earlier stages like information search and evaluation, as stated by Yun et al. (2021).

referenceYun et al. (2021) utilized fMRI and questionnaires to study Evolution Theory, Social Baseline Theory, Body-heart-mind Model, and the Free energy principle across pre-purchase, purchase, and post-purchase stages, with a focus on affective responses.

referenceJai et al. (2021) utilized fMRI to study SOR (Stimulus-Organism-Response) Theory across pre-purchase, purchase, and post-purchase stages.