Cha et al. (2020) utilized fNIRS to study the Fast-diffusion model, Sensory load theory, and Perceptual load theory across pre-purchase, purchase, and post-purchase stages, with a focus on affective responses.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (5)

• pre-purchase stage concept
• purchase stage concept
• post-purchase stage concept
• affective response concept
• functional near-infrared spectroscopy concept