Hamelin et al. (2020) utilized eye tracking (ET), facial analysis, GSR, and questionnaires to study the Elaboration Likelihood Model (ELM) and Heuristic Systematic Model (HSM) across pre-purchase, purchase, and post-purchase stages.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (4)

• pre-purchase stage concept
• Eye-tracking concept
• purchase stage concept
• post-purchase stage concept