Zamith et al. (2025) utilized GSR and eye tracking (ET) to study consumer behavior across pre-purchase, purchase, and post-purchase stages, with a focus on affective responses.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (6)

• pre-purchase stage concept
• Eye-tracking concept
• purchase stage concept
• post-purchase stage concept
• affective response concept
• consumer behavior concept