Jai et al. (2021) utilized fMRI to study SOR (Stimulus-Organism-Response) Theory across pre-purchase, purchase, and post-purchase stages.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• pre-purchase stage concept
• purchase stage concept
• post-purchase stage concept