Hakim et al. (2021) utilized EEG, machine learning (ML), and questionnaires to study ML models across pre-purchase and purchase stages.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (4)

• Electroencephalography concept
• pre-purchase stage concept
• purchase stage concept
• machine learning concept