Karmarkar et al. (2021) and Plassmann et al. (2012) assert that the purchase stage is critical because it is where consumer intentions are translated into actual behavior, providing businesses with insights into customer preferences.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• purchase stage concept
• consumer preferences concept