The purchase stage of consumer behavior remains underexplored in neuromarketing research compared to earlier stages like information search and evaluation, as stated by Yun et al. (2021).

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• neuromarketing concept
• purchase stage concept
• evaluation concept