Zhang et al. (2021) utilized EEG (ERP) and IRT to study the Repetition Effect, Repetition Suppression, and Celebrity Effect across pre-purchase, purchase, and post-purchase stages, with a focus on affective responses.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (6)

• ERP concept
• Electroencephalography concept
• pre-purchase stage concept
• purchase stage concept
• post-purchase stage concept
• affective response concept