Knowledge Tree
Online impulse buying behavior
Also known as: OIB
Facts (17)
Sources
Modeling the significance of advertising values on online impulse ... nature.com Oct 21, 2023 15 facts
referenceHuang (2016) applied flow and social capital theory to explain online impulse buying behavior in the Journal of Business Research.
claimLongitudinal or experimental research designs could provide stronger evidence of causality regarding online impulse buying behavior than the cross-sectional design used in the study.
claimEntertainment in online advertising has a significant positive indirect effect on the urge to buy impulsively and subsequently influences online impulse buying behavior.
claimFuture studies on the mechanisms underlying the urge to buy impulsively and online impulse buying behavior should explore interaction factors such as marketing promotions, consumer involvement, product category, and individual differences.
claimThe study used a cross-sectional design, which limits the ability to establish causal relationships between online advertising factors, the urge to buy impulsively, and online impulse buying behavior because it captures data at a single point in time.
claimInteraction in online advertising does not have a significant indirect effect on the urge to buy impulsively or on online impulse buying behavior.
claimShen KN and Khalifa M (2012) studied the effects of system design on online impulse buying behavior.
claimThe study 'Modeling the significance of advertising values on online impulse' contradicts findings by Gehl (2007), Yuan et al. (2022), and Annoni et al. (2021) regarding the role of customer anxiety in online shopping, concluding that anxiety does not moderate the link between the urge to buy impulsively and online impulse buying behavior.
referenceAbdelsalam S, Salim N, Alias RA, Husain O (2020) published 'Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review' in IEEE Access 8:89041–89058.
claimFuture research on online impulse buying behavior could incorporate objective measures or observational data to enhance the reliability and validity of findings.
claimThe urge to buy impulsively (UI) has a significant and positive relationship with online impulse buying behavior (OIB), as confirmed by the study 'Modeling the significance of advertising values on online impulse'.
claimThe study's sample was limited to a specific population in China, which may restrict the generalizability of the findings regarding online impulse buying behavior.
claimCustomer anxiety does not significantly moderate the relationship between the urge to buy impulsively and online impulse buying behavior, according to the study 'Modeling the significance of advertising values on online impulse'.
claimCustomer anxiety does not show a moderate correlation with the urge to buy impulsively and online impulse buying behavior in China.
claimThe study 'Modeling the significance of advertising values on online impulse' confirmed that the urge to buy impulsively (UI) mediates the relationship between informativeness (IF), credibility (CD), creativity (CT), entertainment (ET), and online impulse buying behavior (OIB).
Psychological triggers in online shopping: The influence of scarcity ... academia.edu 1 fact
referenceA. Kathuria and A. Bakshi (2024) investigated the dynamics that shape online impulse buying behavior.
Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Aug 9, 2025 1 fact
referenceTibor Verhagen and Willemijn Van Dolen established in a 2011 Information & Management study that consumer beliefs about online stores influence online impulse buying behavior.