The study's sample was limited to a specific population in China, which may restrict the generalizability of the findings regarding online impulse buying behavior.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (2)

• Online impulse buying behavior concept
• China location