Tibor Verhagen and Willemijn Van Dolen established in a 2011 Information & Management study that consumer beliefs about online stores influence online impulse buying behavior.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• Online impulse buying behavior concept