Knowledge Tree
online impulse buying
Also known as: OIB, UI, online impulse-buying research
Facts (17)
Sources
Modeling the significance of advertising values on online impulse ... nature.com Oct 21, 2023 11 facts
claimCustomer anxiety does not have a significant moderating relationship between user interface (UI) design and online impulse buying (OIB).
claimUser interface (UI) mediates the relationships between online impulse buying (OIB) and informativeness (IF), credibility (CD), creativity (CT), entertainment (ET), and integration (NT).
procedureTo mitigate customer anxiety and encourage online impulse buying, marketers should provide secure payment options, transparent return policies, customer support, and build trust through reviews and testimonials.
referenceThe study examined the connections between six advertising values (informativeness, credibility, creativity, entertainment, interaction, and integration) and online impulse buying (OIB), both directly and indirectly through the user interface (UI) construct.
claimThe study on online impulse buying (OIB) found that the moderation effect of certain factors was non-significant, but it identified a mediation role for user interface (UI) within advertising values and OIB.
referenceAkram U, Hui P, Kaleem Khan M, Tanveer Y, Mehmood K, Ahmad W (2018) published 'How website quality affects online impulse buying: Moderating effects of sales promotion and credit card use' in Asia Pacific J Mark Logist 30(1):235–256.
claimInteractivity was not found to be a significant parameter in influencing online impulse buying (OIB) in the study.
claimThe study verified that advertising should be informative, credible, creative, entertaining, and integrative to influence online impulse buying (OIB) without prior planning.
claimHigher levels of integration skills are associated with a stronger tendency to experience impulsive urges to make unplanned purchases online, according to the study 'Modeling the significance of advertising values on online impulse'.
claimThe relationship between interactivity (IN) and online impulse buying (OIB) was not found to be mediated through the user interface (UI).
referenceAkram U, Hui P, Khan MK, Yan C, Akram Z (2018) published 'Factors affecting online impulse buying: evidence from the Chinese social commerce environment' in Sustainability 10(2):352.
Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Aug 9, 2025 4 facts
claimSarwar et al. (2023) investigated the precursors of online impulse buying, its effects on purchase regret, and the role of consumer innovation.
referenceWells JD, Veena Parboteeah, and Valacich JS published 'Online Impulse Buying: Understanding the Interplay between Consumer Impulsiveness and Website Quality' in the AIS Electronic Library in 2024.
referenceMuhammad Arslan Sarwar, Nasir J, Sarwar B, Hussain M, and Abbas A investigated the precursors of online impulse buying and its effects on purchase regret, specifically examining the role of consumer innovation in a 2023 study.
referenceThe article 'The State of Online impulse-buying research: a Literature Analysis' published in Information & Management in 2017 provides a review of research regarding online impulse buying.
Psychological triggers in online shopping: The influence of scarcity ... academia.edu 2 facts
referenceA. Kathuria and A. Bakshi (2024) explored the influence of promotional factors on online impulse buying, specifically examining the mediating role of impulse buying tendency.
referenceD. C. Pacheco, A. I. D. D. S. A. Moniz, S. N. Caldeira, and O. D. L. Silva (2022) conducted an integrative review of psychological factors influencing online impulse buying.