To mitigate customer anxiety and encourage online impulse buying, marketers should provide secure payment options, transparent return policies, customer support, and build trust through reviews and testimonials.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (2)

• customer anxiety concept
• online impulse buying concept