The study examined the connections between six advertising values (informativeness, credibility, creativity, entertainment, interaction, and integration) and online impulse buying (OIB), both directly and indirectly through the user interface (UI) construct.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (5)

• user interface concept
• informativeness concept
• online impulse buying concept
• entertainment concept
• interaction concept